Case Study

Imagine a world where your vehicle fleet was operating at perfect efficiency. As a fleet manager, you spent exactly what was needed, not a penny more, and your vehicles were rolling along, generating maximum revenue for your company, day in and day out.

It might sound like a dream, but integrating Geotab GPS Fleet Tracking into your fleet can get you a heck of a lot closer to that reality. Here’s how.

optimize fleet with gps fleet tracking

What causes inefficiencies in fleet operations? Here are 3 big categories that can contribute:

  • Wasted money on fuel costs – inefficient routing, idling, unauthorized stops and detours.
  • Unsafe driver behavior – speeding, harsh braking and acceleration, costs stemming from collisions.
  • Vehicle maintenance and downtime.

Here’s how GPS Fleet tracking from Geotab can optimize your vehicle fleet and its operations.

Save Money

  • Use built in route optimization to give your drivers better routes to their locations. Optimize the efficiency of the routes that your drivers take, and improve customer satisfaction along the way.
  • Reduce idling in your fleet. Idle vehicles can add up to massive costs. Geotab gives you the tools to easily monitor the amount of idling each driver or vehicle. Many companies who take steps to reduce idling in their fleet see a huge cost savings.
  • Eliminate unauthorized uses of company vehicles. With Geotab GPS fleet tracking installed, your employees know that their days of using the company vehicle for their personal life are over.

Reduce Unsafe Driving

  • Monitor and correct speeding. Not only can speeding cost you obvious dollars, in the form of tickets, but it can also be a big contributor to fuel costs. Geotab lays out your driver statistics for easy coaching and driver improvement. You can also choose to use real-time features, such as audible alerts for drivers to slow down when they’re going over the posted speed limit.
  • Potentially Reduce the Collision Rate in your fleet. An amazing thing happens for many companies who install Geotab GPS fleet tracking devices on their company fleets – their employees drive safer, which leads to a reduction in accidents. Take this company who saw an 80% drop when they wanted to reduce accidents in their fleet.

Improve Vehicle Maintenance, Reduce Downtime

  • Cut down on harsh acceleration and braking, which can make a big impact on a vehicles well being.
  • Get engine fault codes to easily locate and address issues before they become a major problem.
  • Set automatic maintenance reminders to be proactive about the health of your vehicles.

Optimize Your Vehicle Fleet

Take the first step towards optimizing your vehicle fleet today and see the amazing R.O.I. that GPS fleet tracking can bring to your company: get rolling with our $50 trial offer. We’re the GPS company the USA and Canada trusts and we make it as simple and straightforward as it can be:

  • Sign up for the GPS Trial Offer here.
  • We send you the plug and play device to try out on your vehicle(s) (they take seconds to install.)
  • When you’re ready to purchase, we’ll credit the $50 to your account.

There’s no obligation. No contract. No hassle. And no excuse to not give it a try! Optimize your fleet today and start cutting down your fleet’s waste today.

Happy tracking,

Russ Salo, President

GPS to GO, Now You Know.

Harry Harmes, franchise owner of ServiceMaster of the Valley in Kentville, Nova Scotia, began looking into telematics software after one of his trucks was stolen with no way of tracing it. Though the vehicle was eventually recovered, it was damaged and there were no security measures in place to keep this from happening again. That’s when Harmes turned to Geotab fleet tracking, provided by GPS to GO.


Cleaning and Restoration

Based in:
Kentville, Nova Scotia

Types of Vehicles:

Car, Van, Half-Ton Truck

Fleet Size:


Why Geotab?

Several telematics companies pursued Harmes after he decided to make the switch for ServiceMaster, a commercial and residential carpet, furniture, and insurable loss cleaning company. He says he chose Geotab because they are a Canadian company and they offered the most seamless and streamlined installation process. After two years, Harmes takes pride in knowing where the company vehicle is at any point throughout the day. “If the vehicle is supposed to be on the job, I’d like to know that it’s on the job,” he says.

Resolving Customer Disputes

Harmes explains that this peace of mind that comes with knowing vehicle locations and routes has made customer service and billing simpler as well. The company is able to easily resolve disputes from customers about what time the truck arrived for service or for jobs that were billed by the hour.

Tracking Honest Behavior

measure-drivers-speed-gpsServiceMaster of the Valley also utilizes the Geotab technology to monitor driver behavior such as speeding. Harmes is able to point out drivers who were driving significantly over the speed limit, even if they claim otherwise.

Harmes made sure to tell his three drivers that the company’s installation of Geotab was not just about trying to monitor them but rather trying to get ahead of anyone who tries to steal his vehicles. He says, “[Invasion of privacy] is not the reason for using the product. It’s so that when I use it, anyone who steals my vehicle doesn’t know it’s on there.”

Securing Vehicle Locations

The company doesn’t fully utilize all of Geotab’s features, Harmes explains. But he recognizes the ability to track maintenance and mileage and he is hoping to delve more into those features soon.
Mostly though, he appreciates knowing where his trucks are and that if a situation arose where he needed to resolve a major customer issue, the software would be there to help.

Secure Your Vehicles with GPS Tracking

GPS to GO provides the latest Geotab GPS fleet tracking systems throughout North America. Get rolling with our famous $50 GPS trial offer today. We send you the plug and play devices  and you test them on your fleet. We credit the amount to your account when you’re ready to purchase. Best of all, there’s no obligation, you can cancel anytime, and there’s never any contract. You have nothing to lose, so get started on securing your vehicles today.

[ Download the original PDF case study. ]



You might have heard of the phrase telematics over the past decade or so. It seems that the term, which most often describes the integration of telecommunications and vehicle tracking, is popping up everywhere. Many insurance companies are now offering the potential for reduced rates to personal drivers, for example, backed by data collection powered by telematics systems.

It’s far from just a trendy buzzword, though – for fleet managers, making use of telematics can be the key to unlocking hidden efficiencies in your bottom line. And at the end of the day, that’s what it boils down to for most managers: seeing that return on investment.


Before you invest in GPS fleet tracking devices, you probably want to know that you’ll be getting good value for your dollar… and that over the long haul, a GPS fleet tracking system will end up strengthening your bottom line. Here are how some of our customers commonly see that materialize.

1. Improved Efficiency:

GPS Fleet tracking is an ideal way to get more productivity out of your employees. For most companies, this can materialize in number of ways after integrating a fleet tracking system:

  • Improved Route Management: With Geotab, you can automate route management so that your drivers take the best route to their next work site. No more ‘scenic routes’!
  • Send the Closest Driver to the Job: Knowing exactly where your drivers are allows you to dispatch the driver that’s closest to the work site.

2. Lower Day-to-Day Costs:

  • Reduce Fuel Costs: Lower gas bills are a huge reason why many of our customers are drawn to Geotab fleet tracking.
  • Reduce Maintenance and Down Time: Easily keep tabs on when vehicles are due for maintenance, or get alerts when something’s gone wrong. Less down time means more vehicles on the road, and more profitability.
  • Accurate Overhead Forecasting: Collect data to contribute to more accurate estimates of your costs related to running your fleet on a day by day basis, including fuel costs.
  • Pay Out Less Overtime: An amazing thing happens when companies integrate Geotab GPS Fleet Tracking – their employees just work more efficiently. Your staff getting more done in a day, and wasting less time, means that you might end up with a reduction in overtime pay.

3. Improved Safety:

Many companies are just as concerned with the safety of their drivers (as well as the costs stemming from accidents) as they are about efficiency. To that end, Geotab fleet tracking provides a number of features that can benefit your company in several ways.

Key among those is improved driving behavior. In conjunction with a program to implement better driving standards for your vehicle operators, many companies have seen fantastic results. That can be through active correction, such as in-cab audible alerts, or ongoing coaching, making use of the rich and convenient sets of driver behavior reports generated by Geotab.

Better driving behavior can ultimately lead to less costs related to vehicle collisions as well as lower insurance rates over time.

4. Keep Your Customers Happier:

Improving your company’s overall quality of customer service can have long lasting benefits for your organization. While you may not see this sort of return on investment right away, in the long run a better reputation can bring you the ultimate ROI – more customers.

Test GPS Fleet Tracking for Your Business

Perhaps you’re still not convinced of a return on investment for your business. Luckily, GPS to GO makes it easy to test and measure the results, with no commitment. Get rolling with our Fleet Tracking GPS Trial Offer. Here’s how the $50 offer works.

  • Submit a GPS Fleet Tracking quote form here. We’ll give you a free demo as part of your quote.
  • We send you the GPS devices for you to test for your business.
  • When you’re ready to buy, the $50 is credited to your account.
  • There is no contract (ever), no commitment, no hassle and no pressure.

Start seeing the benefits today – get rolling with Geotab, the premier fleet tracking system in North America, from GPS to GO.

Happy tracking,

Russ Salo, President

GPS to Go, Now You Know


A#1 Air is an HVAC installation, maintenance and repair company which operates a fleet of 138 vehicles, based in Lewisville, Texas in the Dallas-Fort Worth area. For the company’s fleet, IT and building manager, Ken Kapson, telematics play an important role in keeping operations running as they should – and helping to manage both his vehicles and his employees.

So when the company’s previous telematics provider wasn’t quite providing the level of data and functionality suitable for his operational needs, he began to look for an upgrade.

[ View the Original Case Study on (PDF) ]


Vehicle Maintenance with GPS Fleet Tracking

Kapson and Air#1 Air looked into a wide variety of options to replace his existing telematics system, and were drawn to Geotab because of two major factors:

  • The unmatched ability and customization of the Geotab interface;
  • The massive support and training network associated with Geotab.

Since installing the fleet tracking devices on his company’s vehicles, Kapson has become a huge booster of the Geotab Fleet Tracking system. Here are some of the ways in which its helped his company, and made his life easier:

Vehicle Maintenance: According to Kapson, the ability to manage vehicle maintenance has been the most important benefit to his company’s operations thus far. “Maintenance costs have definitely reduced now that we’re monitoring our trucks,” he says.

Driver Training and Management: A#1 Air makes use of the Driver Scorecard feature of Geotab to keep tabs on their drivers and work with their employees on improving their driving behavior.

Lower Insurance Premiums: Through proof of safe driving provided by Geotab data, A#1 Air has been able to lower their insurance premiums.

Managing Accidents: Geotab has a number of features that not only tend to improve employees’ safe driving habits, but also make accident management easier.

Put Geotab to Work For Your Company.

Geotab is the best full-featured Fleet Tracking System on the market today. Try it out with no obligation with our $50 Fleet Tracking Trial Offer. We send you the devices, you test, and when you’re ready to purchase, we’ll credit the $50 to your account. And with fleet tracking from GPS to GO there’s no contract, no obligation, and no excuse not to improve your fleet’s efficiency and operations!

Thanks for reading,

Russ Salo, President,

GPS to GO, Now You Know.

Apart from all the fantastic business benefits of GPS Fleet Tracking, it can also have the effect of improving your driving behaviour.

A key part of establishing that improved behavior is to set standards for your drivers to reach. Geotab GPS Fleet Tracking devices produce easily understood data to support your program. Using the information, you can check in on drivers’ behavior regularly, and establish areas of improvement or take corrective action.

GPS Driver Standards

In this post, we’ll take a look at how some real-world companies have established and met improved driving standards among their vehicle operators. But first, let’s recap some of the business benefits to improving your drivers’ behavior on the roads.

The Benefits of Safer Driving:

Improving driver safety in your fleet has the potential to provide several benefits to your business. Some of these may include:

  • Lower costs relating to vehicle accidents, and ongoing costs stemming from collisions.
  • Lower fuel costs as a result of less aggressive driving behavior.
  • Reduced maintenance costs, and a possibly longer lifespan for your vehicles.
  • A better image for your company on the roads.
  • Depending on circumstances, the possibility of lower insurance rates.

Benchmarks to Improve with GPS Vehicle Tracking:

There may be any number of standards which you may wish to improve amongst your fleet of drivers, both to improve driver safety, and to improve efficiency as well.

Some common benchmarks that fleet managers use GPS vehicle tracking to improve on are as follows.

Reducing Idle Time: Geotab provides data on each driver’s idle times; knowing that it’s being monitored, your drivers will reduce the time they spend idling their vehicles – and wasting the company’s money.

Reducing Speeding Incidents: Geotab gives you the capability to set audible in-cab alerts to alert your drivers when they are speeding; there is also a Speed Report on the MyGeotab platform that’s easy to pull, and gives you a clear breakdown of each driver’s speed tendancies.

Off Hours Use of Vehicles: The MyGeotab platform provides easy-to-access Off-Hours Vehicle Use Reports. If your organization has its employees take their company vehicles home, there will be no more questions about how they’re using it while they’re not on the clock.

Reduce Overtime Hours Paid Out: As a result of the improved efficiency that many companies see in their employees after implementing GPS tracking, your employees may reach more customers in the same period of time, making for a reduction in overtime work.

Setting Standards for Drivers:

So, once you’ve established what you’re looking to improve on, how do you use Geotab to put the plan into action?

The first step to establishing improved standards is to open the lines of communications with everyone in the chain of command who can play a role in the chain. Getting everyone in your organization on board is crucial to improving your drivers’ metrics.

Next, you’ll have to establish a baseline of where you’re currently at. Whether that means running some calculations based on the information you have, or using the early days of your telematics data to establish your current situation, will depend on your company’s existing record keeping and particular needs.

Once you have some data about the current operations of your fleet, you can set benchmarks for improvement.

Finally, follow-through is crucial. Through the industry-best MyGeotab platform, assessing data is so easy, even if you have very little computer skills. With regular monitoring and communications with drivers regarding the standards you’re looking to improve, you’re very likely to see success. For some organizations, that change happens almost overnight.

Real-World Examples – How Companies Have Improved Their Driver Standards:

  • Here’s a transportation and logistics company that established increased driver standards around the same time they decided to implement GPS tracking devices in their fleet. They saw a 20% reduction in their accident costs, and several other operational benefits.
  • This landscaping company went into a pilot program with their insurance carrier to monitor and review data, in an effort to reduce insurance costs with GPS. The company regularly monitored the data, and took corrective action with drivers who were not meeting their standards. Infractions went down, speeding was reduced, the company’s trucks had less wear-and-tear, and the telematics information has allowed the organization to accurately project fuel costs, among other benefits.
  • A security services company with 800 vehicles on the road wanted safer driving in their fleet, and for their drivers to always wear their seatbelts. By monitoring data, they were able to open communications with their employees about using safer driving habits. The results were amazing. Making use of real-time alerts, reports, and communication with drivers, the incidents of drivers not wearing their seatbelts went from 250 occurrences in the first week, to zero in the next. As well, in one region, the improved driving standards had the incredible effect of reducing accidents by 80%.

Test the Benefits of GPS Fleet Tracking for Your Business:

There’s no better way to see the ways that GPS Fleet Tracking can improve your business’s operations, driver safety and bottom line than to test it for your own company.

GPS to GO makes it easier than ever with our $50 GPS Vehicle Tracking Trial Offer. It works like this: we’ll send you the plug and play devices to test on your vehicles. They install in seconds and you’ll be up and running in a flash. There’s no obligation, no hassle, and no contract to sign – it’s yours to test for your business.

When you’re ready to purchase, we’ll credit the $50 to your account. Get a fleet tracking quote, or just get rolling today with Geotab fleet tracking.

Happy tracking,

Russ Salo, President

GPS to Go, now you know