Case Study

We love hearing how the Geotab GPS tracking device helps businesses improve their processes and bottom line. Click the link below to find out how it helped J.F. Kitching & Son Ltd., a third-generation family business located in Queensville, Ontario which provides transportation services, and what benefits they are experiencing since choosing this business solution.

Read their success story here.

If you have experienced success since choosing Geotab and would like to have your business featured as a Geotab Success Story, contact us.

Wouldn’t you love your fleet to a point of only predictive maintenance AND having a way to help keep your drivers more accountable? That’s exactly what one success story from a Geotab customer managed to do.

DC Water was able to use Geotab to manage their drivers in a whole new way. The Director of Fleet Management, Timothy Fitzgerald, had the problem of needing to find a way to better ensure the safety of his vehicles. The solution was found through Geotab fleet tracking technology.

“We wanted to get to a place of predictive maintenance rather than just preventive maintenance,” he said, adding that he chose Geotab for its flexibility, scalability, and ease of use. “It’s a plug-and-play product — I don’t need to drill holes in my units, cabs, or anything else to make it work.”

So, how exactly does Geotab help keep drivers more accountable and provide predictive maintenance to your fleet?

– By monitoring seatbelt use
– By monitoring vehicle speed
– Can help to cut down on ticket costs
– Helping to reduced accidents and potential accidents
– Help you discover potential problem areas in your fleet
– Help find ways to cut down on harsh vehicle use

What can Geotab help provide for you company longer term?

– Cost savings with predictive maintenance instead of just preventative maintenance
– Can help find problem areas in your fleet
– Can lead to more open and honest discussions about safety with your team

Why not get started today?

If you have drivers on the road every day, you need the competitive advantage provided by GPS fleet tracking. Get rolling with Geotab using our famous $50 GPS Trial Offer. We send you the device or devices and you try them on your fleet.

When you’re ready to buy, we credit the $50 to your account. Not fully convinced? No problem. With GPS to GO there’s NO contract, NO hassle, NO obligation.

Give it a try and see the amazing business benefits provided by GPS fleet tracking first hand. Contact us today for a demo or a quote.

Thanks for reading,
Russ Salo, President
GPS to GO, Now You Know.

For a company with 450 fleet vehicles on the road like Black & Veatch, headquartered in Overland Park, Kansas, driver safety is critical. The company has many technicians and servicepeople out on the roads each and every day, with some driving up to 7,000 miles (11,000+ km) per month. Needless to say, all that driving makes safety, accidents and liability a major concern. So when the company set out to improve those key metrics, they turned to Geotab GPS Fleet Tracking to help… and saw some amazing results.


safer fleet

[view original case study here]

Implementing a Safety Program:

On the whole, Black & Veatch’s goal was to use a solution that could measure drivers’ performance, and motivate a wide-ranging collective of operators to improve performance fleet-wide: improving safety and reducing costs stemming from accidents.

To do so, they implemented Geotab GPS Fleet Tracking and made use of some key tools and data that the Geotab system provides.

Driver Safety Scorecard:  A summary report that allows fleet managers to easily identify driver behaviour. From the original case study on

The driver scorecard allowed Black & Veatch to clearly pinpoint issues and see which drivers or vehicles needed additional training. … A policy was developed to help ensure all drivers followed specific safety guidelines, with driver safety scores reported each month to supervisors, the management team, and communicated to employees.

The safety scorecard is a simple, but highly effective way to gauge the safe driving of your employees. It allows you to customize the factors that affect someone’s score. In Black & Veatch’s case, the big factors were speeding and seatbelt use, with excessive acceleration, harsh braking and cornering also playing a role.

driver-scorecard via

The results within one year:

  • Improved average fleet safety score by 28%.
  • Lowered the accident rate to 3 accidents per million miles (down from 5+ accidents/million)
  • Reduced the number of high risk drivers by 87%!

3 Keys to a Safer Fleet

The data provided by Geotab gives you the tools to improve safety in your fleet. But it helps to have a plan for implementing these tools for the best possible results.

Black & Veatch credits the success of the Geotab experiment to three main factors which have driven the safety improvements in their fleet:

  1. Being open with their drivers: letting them know exactly what the issues are that you’re monitoring, and that they’re having problems with.
  2. Being transparent: Allowing employees to see the information. Geotab makes it very easy to export and share various levels of data, depending on your needs!
  3. Providing Guidance: Some drivers may be understandably reluctant to have their vehicles and driving habits monitored via GPS. Establishing clear communication, and regular guidance will help them understand the true goals of the initiative.

Get Rolling Today!

Geotab offers the best GPS fleet tracking solution on the market today. And you can get rolling today with our $50 GPS tracking trial offer.
We send you the plug-and-play devices for you to try on your company’s vehicles. When you’re ready to purchase, we credit $50 per device to your account.

And if you’re not completely convinced, no problem. There’s no hassle, no obligation, and never any contracts to sign.

Improve your fleet’s safety and get rolling with Geotab fleet tracking from GPS to GO today!

Happy tracking,

Russ Salo, President

GPS to GO – Now You Know

Paine’s Inc. Recycling & Rubish Removal is a recycling and disposal services company based in East Granby, Connecticut (north of Hartford). The company receives some of its work from local municipalities, so when a requirement of GPS tracking was put into place, Paine’s needed a solution that fit their business.

customer service benefits of GPS

Russell Paine, the company’s vice-president told how his organization went through an extensive, four-month-long process to choose a GPS provider. They set up presentations from at least 8 different GPS providers, and ran them through a series of questions to ensure that their offerings would meet the needs of Paine’s business.

At the end, there was only one company’s GPS offering left standing: Geotab.

Why they Chose Geotab:

Paine pointed to several reasons why his company is utilizing Geotab for their GPS fleet tracking requirements:

  • No contract, no hassle, no obligation. There are no contracts to sign and you’re free to walk away at any time. Companies that depend on other organizations for work (like local municipalities) find this extremely beneficial – allowing them to pivot quickly if their scale or scope of work changes without much notice.
  • Best-in-industry value. In comparison with many other offerings, Geotab offers unbeatable bang for your GPS fleet tracking buck. As Paine notes, the devices have continually become smaller, more affordable and easier to install since they started working with them a number of years back.
  • Great assistance. Geotab prides itself on support, so if you need a hand to help get a question answered, or troubleshoot some sort of issue, you can rely on the company to help you quickly.

The Benefits of Geotab:

The company is confident that in Geotab, they’ve made the right choice for their organization. Among the benefits that they’ve seen include the following.

  • Improved Customer Service. The company now has a better handle on where their drivers are at all times. That’s beneficial for supervisors to have more knowledge of their drivers’ behaviour, but also beneficial for their relationship with the local municipality. As the article on notes,“in the past customers would call with concerns that Paine’s had missed them, but now with telematics, the company can see exactly where each truck has been and its current location. This makes answering questions and concerns much easier and more accurate.”
  • The company notes that they have seen improved Safety and Driver Compliance. Check out some of the common ways that fleet tracking can make your employees drive safer.
  • Paine’s has found the data collected by Geotab tracking units to be useful in the unfortunate event of an accident, providing hard data to determine the facts surrounding a collision or incident.
  • The company has not seen a backlash from drivers over use of GPS fleet tracking; instead, drivers understand the benefits and that the data can support the great-quality work they’re doing on a daily basis.

Get Rolling Today!

If you have drivers on the road every day, you need the competitive advantage provided by GPS fleet tracking. Get rolling with Geotab using our famous $50 GPS Trial Offer. We send you the device or devices and you try them on your fleet.

When you’re ready to buy, we credit the $50 to your account. Not fully convinced? No problem. With GPS to GO there’s NO contract, NO hassle, NO obligation.

Give it a try and see the amazing business benefits provided by GPS fleet tracking first hand. Contact us today for a demo or a quote.

Thanks for reading,

Russ Salo, President

GPS to GO, Now You Know.

A common objections we face from business owners in our efforts to spread the GPS fleet tracking revolution is, ‘my drivers won’t be happy about it.’

In reality, implementing a GPS fleet tracking solution is a great way to reward your best drivers, while correcting the behavior of your drivers that have negative habits or attitudes.

Of course, hiring new drivers and replacing old ones can drain your resources and be disruptive to your core operations, so you want to keep your good employees happy and minimize that employee churn. And making use of Geotab GPS fleet tracking can be an excellent way to retain your best and brightest.

It might seem counter to what you would think, so let’s look at how that works.



How Geotab Helps You Keep Your Drivers Happy

Heather Carlton of Geotab suggests that there are five main reasons that drivers leave their employers:

  • Compensation or mileage
  • Lack of home time
  • Weak dispatch and load planning
  • Not happy with manager or supervisor
  • Policies and procedures

Now let’s take a look at how integrating a GPS fleet tracking solution can address some of those issues, improving your company’s culture and helping you hang on to the best workers in your fleet.

Rewarding Your Best Drivers

So let’s say you’ve decided for sure that you’re implementing a solution like Geotab — as an employee, you can understand the benefits of GPS fleet tracking, and the need to make employees accountable for their behavior and their actions.

Any good driver should welcome that with open arms. And drivers who put up a fuss, well… just maybe, they have less-than-honorable reasons for not wanting to be held accountable.

Rather than simply correcting the behavior of your drivers with negative habits (like speeding, idling and the like), you can use GPS tracking data to reward your good drivers. These rewards could include things like the least amount of times that the GPS tracking device detects incidents of speeding, or behavioral issues like the least amount of off-hours use of the vehicle. With Geotab, you have the data you need to get the full picture of your fleet, and make sure your best drivers stick around for the long haul.

Improving route management with GPS Fleet Tracking

A productive employee is, most likely, a happy employee. And nothing increases efficiency and productivity like route management by a Geotab GPS tracking device.

Here’s how Geotab improves route planning and route management:

  • Allows the fleet manager to see where drivers are at all times, allowing them to dispatch the closest one to important calls
  • Provides real-time traffic updates to drivers, so they waste less time and are less frustrated.
  • Allows for better fuel stop coordination
  • Prevents drivers from getting lost and frustrated in unfamiliar areas.
  • More efficiency during working hours can lead to less of a need for overtime hours – giving employees more work-life balance, and reducing costs for fleet managers.

Better routes, and improved productivity: now that’s something both employer and employee can get behind.

Building better policies, procedures and communication

Here are some other benefits that your best employees will appreciate from your GPS fleet management system.

  • Allows for seamless and regular communication between fleet manager and driver;
  • Provides fleet managers with the data they need to modify or improve existing processes, for the benefit of your staff of drivers and the company as a whole
  • Or review employee performance reports together at a later date.

Know which employees are performing best so you can reward and motivate them further.

Improve Your Company Culture with GPS Fleet Tracking

Want to build a better, happier and more productive environment for your best employees? Get rolling with Geotab GPS fleet tracking today, from your expert provider, GPS to GO.

To get a feel for how fleet tracking can improve your fleet, start with our famous $50 GPS fleet tracking trial offer. We send you the device(s) and you try them out on your fleet. They install in seconds so there’s very little setup involved before you can start seeing the benefits. Try it out, and when you’re ready to purchase, let us know and we’ll credit the $50 to your account. Not the right fit for you? No problem – with GPS to GO, there’s NO contract, NO obligation.

Get rolling today!

Thanks for reading.

Russ Salo, President

GPS to GO, Now You Know