Case Study

Vision Zero is a road safety initiative founded by the Swedish government in 1997, which has been successfully implemented throughout Europe, and is now spreading throughout the United States.

To become a Vision Zero city, a municipality must meet four minimum standards, consisting of:

  1. Setting the clear goal of eliminating traffic fatalities and sever injuries.
  2. Having the mayor publicly and officially commit to Vision Zero.
  3. Putting a Vision Zero plan or strategy in place, having the commitment to do so within a clear time frame.
  4. Engaging key city departments, including police, transportation, and public health.

At its foundation, Vision Zero starts with an ethical belief in the right of everyone to be able to safely move throughout their communities – and aims to involve all the stakeholders in a city’s transportation system, including fleet and safety personnel to reduce and ultimately eliminate the risks inherent in the way traffic is traditionally managed.

New York City (NYC) has had its Vision Zero goals set high with its aim to become the “world’s safest big city.” Despite this hefty goal of theirs, the Big Apple has already seen significant improvements since their introduction of the program in 2014. In NYC’s Vision Zero Year Four update, the city reported a 28 percent reduction in traffic fatalities and 45 percent decrease in pedestrian fatalities. For a city with an epidemic of traffic fatalities and injuries, seeing about 250 traffic-related deaths and 4,000 non-fatal serious injuries each year or one traffic fatality or injury every two hours, the reductions noted above signal that NYCs Vision Zero action plan is working.

How does Vision Zero differ from any other safety program?

Vision Zero starts with the premise that traffic deaths are preventable, but that human beings will make mistakes and crashes will occur. This leads to developing traffic systems to lessen the severity of crashes instead of a focus on perfecting human behaviour. Vision Zero uses a multidisciplinary approach and techniques, including technology and a reliance on data driven approaches, to achieve the goal of zero traffic fatalities or severe injuries.

What role does Geotab play in New York City’s Vision Zero Program?

Using Geotab’s technology and platform, the New York City Department of Citywide Administrative Services (DCAS) developed an operations and incident management system, Fleet Office Real-Time Tracking (FORT). FORT allows the DCAS to monitor real-time locations and alerts from city fleet vehicles and tie many of the city’s safety initiatives, such as collision tracking, safe driving, and emergency management, into one easy-to-use system.

New York City’s effective use of the Geotab technology and platform means the streets of NYC are becoming safer for bicyclists, pedestrians, and commercial and private vehicles, and will continue to do so as Geotab’s ever-evolving software and platform allow for more safety features and initiatives to be added to NYCs Vision Zero Program.

If you’re interested in incorporating Geotab’s technology and platform into your city’s Vision Zero Program and making your city streets safer for all, contact GPS to GO today!

We love hearing how the Geotab GPS tracking device helps businesses improve their processes and bottom line. Click the link below to find out how it helped J.F. Kitching & Son Ltd., a third-generation family business located in Queensville, Ontario which provides transportation services, and what benefits they are experiencing since choosing this business solution.

Read their success story here.

If you have experienced success since choosing Geotab and would like to have your business featured as a Geotab Success Story, contact us.

Wouldn’t you love your fleet to a point of only predictive maintenance AND having a way to help keep your drivers more accountable? That’s exactly what one success story from a Geotab customer managed to do.

DC Water was able to use Geotab to manage their drivers in a whole new way. The Director of Fleet Management, Timothy Fitzgerald, had the problem of needing to find a way to better ensure the safety of his vehicles. The solution was found through Geotab fleet tracking technology.

“We wanted to get to a place of predictive maintenance rather than just preventive maintenance,” he said, adding that he chose Geotab for its flexibility, scalability, and ease of use. “It’s a plug-and-play product — I don’t need to drill holes in my units, cabs, or anything else to make it work.”

So, how exactly does Geotab help keep drivers more accountable and provide predictive maintenance to your fleet?

– By monitoring seatbelt use
– By monitoring vehicle speed
– Can help to cut down on ticket costs
– Helping to reduced accidents and potential accidents
– Help you discover potential problem areas in your fleet
– Help find ways to cut down on harsh vehicle use

What can Geotab help provide for you company longer term?

– Cost savings with predictive maintenance instead of just preventative maintenance
– Can help find problem areas in your fleet
– Can lead to more open and honest discussions about safety with your team

Why not get started today?

If you have drivers on the road every day, you need the competitive advantage provided by GPS fleet tracking. Get rolling with Geotab using our famous $50 GPS Trial Offer. We send you the device or devices and you try them on your fleet.

When you’re ready to buy, we credit the $50 to your account. Not fully convinced? No problem. With GPS to GO there’s NO contract, NO hassle, NO obligation.

Give it a try and see the amazing business benefits provided by GPS fleet tracking first hand. Contact us today for a demo or a quote.

Thanks for reading,
Russ Salo, President
GPS to GO, Now You Know.

For a company with 450 fleet vehicles on the road like Black & Veatch, headquartered in Overland Park, Kansas, driver safety is critical. The company has many technicians and servicepeople out on the roads each and every day, with some driving up to 7,000 miles (11,000+ km) per month. Needless to say, all that driving makes safety, accidents and liability a major concern. So when the company set out to improve those key metrics, they turned to Geotab GPS Fleet Tracking to help… and saw some amazing results.


safer fleet

[view original case study here]

Implementing a Safety Program:

On the whole, Black & Veatch’s goal was to use a solution that could measure drivers’ performance, and motivate a wide-ranging collective of operators to improve performance fleet-wide: improving safety and reducing costs stemming from accidents.

To do so, they implemented Geotab GPS Fleet Tracking and made use of some key tools and data that the Geotab system provides.

Driver Safety Scorecard:  A summary report that allows fleet managers to easily identify driver behaviour. From the original case study on

The driver scorecard allowed Black & Veatch to clearly pinpoint issues and see which drivers or vehicles needed additional training. … A policy was developed to help ensure all drivers followed specific safety guidelines, with driver safety scores reported each month to supervisors, the management team, and communicated to employees.

The safety scorecard is a simple, but highly effective way to gauge the safe driving of your employees. It allows you to customize the factors that affect someone’s score. In Black & Veatch’s case, the big factors were speeding and seatbelt use, with excessive acceleration, harsh braking and cornering also playing a role.

driver-scorecard via

The results within one year:

  • Improved average fleet safety score by 28%.
  • Lowered the accident rate to 3 accidents per million miles (down from 5+ accidents/million)
  • Reduced the number of high risk drivers by 87%!

3 Keys to a Safer Fleet

The data provided by Geotab gives you the tools to improve safety in your fleet. But it helps to have a plan for implementing these tools for the best possible results.

Black & Veatch credits the success of the Geotab experiment to three main factors which have driven the safety improvements in their fleet:

  1. Being open with their drivers: letting them know exactly what the issues are that you’re monitoring, and that they’re having problems with.
  2. Being transparent: Allowing employees to see the information. Geotab makes it very easy to export and share various levels of data, depending on your needs!
  3. Providing Guidance: Some drivers may be understandably reluctant to have their vehicles and driving habits monitored via GPS. Establishing clear communication, and regular guidance will help them understand the true goals of the initiative.

Get Rolling Today!

Geotab offers the best GPS fleet tracking solution on the market today. And you can get rolling today with our $50 GPS tracking trial offer.
We send you the plug-and-play devices for you to try on your company’s vehicles. When you’re ready to purchase, we credit $50 per device to your account.

And if you’re not completely convinced, no problem. There’s no hassle, no obligation, and never any contracts to sign.

Improve your fleet’s safety and get rolling with Geotab fleet tracking from GPS to GO today!

Happy tracking,

Russ Salo, President

GPS to GO – Now You Know

Paine’s Inc. Recycling & Rubish Removal is a recycling and disposal services company based in East Granby, Connecticut (north of Hartford). The company receives some of its work from local municipalities, so when a requirement of GPS tracking was put into place, Paine’s needed a solution that fit their business.

customer service benefits of GPS

Russell Paine, the company’s vice-president told how his organization went through an extensive, four-month-long process to choose a GPS provider. They set up presentations from at least 8 different GPS providers, and ran them through a series of questions to ensure that their offerings would meet the needs of Paine’s business.

At the end, there was only one company’s GPS offering left standing: Geotab.

Why they Chose Geotab:

Paine pointed to several reasons why his company is utilizing Geotab for their GPS fleet tracking requirements:

  • No contract, no hassle, no obligation. There are no contracts to sign and you’re free to walk away at any time. Companies that depend on other organizations for work (like local municipalities) find this extremely beneficial – allowing them to pivot quickly if their scale or scope of work changes without much notice.
  • Best-in-industry value. In comparison with many other offerings, Geotab offers unbeatable bang for your GPS fleet tracking buck. As Paine notes, the devices have continually become smaller, more affordable and easier to install since they started working with them a number of years back.
  • Great assistance. Geotab prides itself on support, so if you need a hand to help get a question answered, or troubleshoot some sort of issue, you can rely on the company to help you quickly.

The Benefits of Geotab:

The company is confident that in Geotab, they’ve made the right choice for their organization. Among the benefits that they’ve seen include the following.

  • Improved Customer Service. The company now has a better handle on where their drivers are at all times. That’s beneficial for supervisors to have more knowledge of their drivers’ behaviour, but also beneficial for their relationship with the local municipality. As the article on notes,“in the past customers would call with concerns that Paine’s had missed them, but now with telematics, the company can see exactly where each truck has been and its current location. This makes answering questions and concerns much easier and more accurate.”
  • The company notes that they have seen improved Safety and Driver Compliance. Check out some of the common ways that fleet tracking can make your employees drive safer.
  • Paine’s has found the data collected by Geotab tracking units to be useful in the unfortunate event of an accident, providing hard data to determine the facts surrounding a collision or incident.
  • The company has not seen a backlash from drivers over use of GPS fleet tracking; instead, drivers understand the benefits and that the data can support the great-quality work they’re doing on a daily basis.

Get Rolling Today!

If you have drivers on the road every day, you need the competitive advantage provided by GPS fleet tracking. Get rolling with Geotab using our famous $50 GPS Trial Offer. We send you the device or devices and you try them on your fleet.

When you’re ready to buy, we credit the $50 to your account. Not fully convinced? No problem. With GPS to GO there’s NO contract, NO hassle, NO obligation.

Give it a try and see the amazing business benefits provided by GPS fleet tracking first hand. Contact us today for a demo or a quote.

Thanks for reading,

Russ Salo, President

GPS to GO, Now You Know.